Watermark Consulting Founder Jon Picoult has spoken to audiences around the world, sharing his approach for cultivating loyalty in both the workplace and the marketplace. He has earned rave reviews for his thought-provoking and entertaining programs.
Jon Picoult helps businesses impress their customers and inspire their employees, turning everyday people into loyal brand advocates.
As the founder of Watermark Consulting, Jon is a sought-after business advisor and speaker whose insights have been featured in dozens of publications, including The Wall Street Journal, The New York Times, USA Today and Inc. He has worked with some of the world’s foremost brands, helping organizations capitalize on the power of loyalty – both in the marketplace and in the workplace.
Jon’s philosophy is simple: With every interaction, businesses win or lose share. Each touchpoint – be it with consumers, sales intermediaries, or even employees – presents an opportunity to either build brand loyalty or erode it.
He helps companies capitalize on this concept by creating end-to-end brand experiences that don’t just satisfy, but impress.
Prior to founding Watermark, Jon held senior executive roles at Fortune 100 companies – leading service, operations, technology, sales and marketing. He has developed award-winning branding strategies, delivered on sales plans exceeding half a billion dollars, shaped distinctive service solutions for millions of consumers, and engineered industry-leading technology platforms.
Early in his career, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company.
Jon received his A.B. in Cognitive Science from Princeton University and his M.B.A. in General Management from Duke University.
Jon’s not a career academic or consultant. Most of his background is in the corporate arena, helping companies to grow their business and their talent. He knows what it’s like to work in the “real world” and that informs all of the speeches he delivers.
Jon brings a unique level of credibility to his programs, because his business experience cuts across many functional areas. Having led sales, marketing, service, operations and technology for Fortune 100 companies, Jon can truly relate to the opportunities and challenges faced by most any audience.
The most important day of your event is the day after it ends. Will people apply what they learned, or get distracted by the whirlwind of day-to-day business? Jon’s unique post-meeting action plans help ensure the value of your event extends well beyond the conference dates.
Jon’s clients frequently comment on how effortless it is to work with him. He attends to every detail, communicates frequently and clearly, and simplifies the entire process of speaker engagement, from contracting to delivery.
Lots of speakers claim to customize every program they deliver, but Jon’s clients are often stunned by the amount of time he spends learning the intricacies of their business and tailoring his speeches accordingly.
Jon’s speeches focus on how to turn everyday people into loyal brand advocates for your business.
He offers keynote speeches as well as half-day and full-day workshops. Topics covered by his programs include: branding, customer experience, customer insight, talent acquisition, employee engagement and leadership.
Below are descriptions of Jon’s programs:
How do you get your business to stand out from the crowd? Many sources of competitive differentiation can be fleeting – product innovations can be mimicked, technology advances can be copied, and cost leadership is difficult to achieve let alone sustain.
But as Jon Picoult describes in this presentation, a great customer experience can deliver tremendous strategic and economic value to a business, in a way that’s difficult for competitors to replicate.
Filled with compelling statistics and fascinating case studies, this program will give your audience very specific, actionable ideas for enhancing their own organization’s customer experience.
Lots of companies fly the “easy to do business with” banner. Few ever actually fulfill that promise, as most consumers can attest.
In this fascinating talk, Jon Picoult will challenge your audience to raise the bar – so they seek to make it not just easy for customers to do business… but effortless.
Using eye-opening statistics and amusing real-world examples, Jon explains why an effortless customer experience is such a rare and powerful competitive differentiator.
Many businesses are routinely ignoring one of their most important customers. As a result, they’re not only tarnishing their brand, but they’re also losing the war for talent.
Based on Jon Picoult’s popular New York Times feature, this presentation offers a compelling case for viewing employment candidates as customers. It illustrates how companies can turn administrative recruiting touchpoints into persuasive marketing opportunities that help draw talented people into an organization.
The program also highlights the often overlooked connection between job applicants and actual customers, demonstrating how recruiting interactions can influence your company’s brand and shape consumer perceptions.
What if the key to growing your business was right under your nose, but you didn’t realize it?
It might sound outrageous, but it happens all the time. Many businesses, when trying to solve their growth equation, focus almost exclusively on acquiring new customers. But what they fail to recognize is how their existing customers – people they’re already working with – can help propel the business to new heights.
In this program, Jon Picoult explains how you can harness the power of loyalty within your own business, fueling growth in even the most challenging environments.
The mind works in mysterious ways. When people interact with a business, their satisfaction and loyalty is shaped by how they perceive, process and remember those experiences.
In this fascinating presentation, Jon Picoult describes how companies can capitalize on cognitive science to create a stronger, more memorable customer experience. From improving sales close rates to building positive word-of-mouth to enhancing employee engagement – you’ll find the principles outlined in this program to be invaluable.
Many businesses think they know what it takes – and costs – to create a great customer experience. It’s all about delivering great service, satisfying customers and improving retention – right?
Not exactly. These are just some of the common misconceptions that often derail companies’ efforts to enhance their customer experience.
In this eye-opening presentation, Jon Picoult dispels these myths by revealing five surprising truths about what’s really involved in differentiating your business’ customer experience.
As consumers, we all have examples of unforgettable customer experiences – memorable either for how great they were, or how awful.
But look beyond the delight or frustration associated with these experiences, and there are valuable business lessons to be learned from them. Every unforgettable customer experience offers a tutorial on how to strengthen customer loyalty, or erode it.
In this entertaining presentation, Jon Picoult mines his own unforgettable customer experiences and uses those eyewitness accounts to illustrate key principles for cultivating customer satisfaction and loyalty.
Is your business having trouble getting its message across to customers? Do you find that your attempts to communicate are falling on deaf ears?
In today’s smartphone-enabled, Twitter-obsessed, e-mail barraged, 500-TV channel world, it can be tough for any business to capture consumers’ attention. But the sad fact is, many companies fail to capitalize on some basic approaches that would help them to better understand and communicate with their customers.
In this presentation, Jon Picoult describes the most common reasons why consumers often tune businesses out – and shows how companies can change this dynamic so that when they talk, their customers listen.
What are people saying about Jon Picoult’s speeches and workshops?
Here’s a sampling of client feedback:
“Considering bringing Jon Picoult onto your team? You won’t be sorry – he is truly impressive! Jon engaged and inspired our managers, focusing them on business strategies in a way that wasn’t theoretical or academic – but fun, entertaining, practical and actionable. I’m glad we had the chance to work with Jon and I highly recommend him!"
Ken Fenoglio President, AT&T University
“Hire him! As our keynote speaker, Jon Picoult spoke with such authority, such passion and such authenticity, that our membership, mainly senior insurance marketing executives, shared that his hour talk was worth their two day conference admission. Hire him! If you are looking to engage your audience with insightful, purposeful, and actionable concepts, you have that in Jon. Hire him!”
Richard Look President, Insurance Marketing & Communications Association
“Jon was fantastic! His presentation was extremely informative and highly entertaining. He gave us invaluable insight into what it takes to create a great customer experience – not only in terms of how we interact with our customers, but also how we interact with each other. He’s one of the best outside speakers we have ever brought in. ”
Robert O’Leary President and CEO, Philadelphia Insurance Companies
“As our keynote speaker, Jon Picoult absolutely captivated our entire audience of senior leaders with his practical, pragmatic and humorous session. His experience was real and he gives excellent takeaways that are immediately actionable. If you want a speaker who ‘gets it’ and has instant credibility – do not hesitate to call Jon. ”
V. Vanessa Williams Vice President, Sun Life Financial
“It is extremely rare to see someone captivate an audience every minute of a keynote – but Jon Picoult did it. His passion and purpose was extraordinary. Our audience of high end financial services and risk management professionals found Jon’s program incredibly valuable. His message was spot on and his delivery was impeccable. ”
Scott Addis President and CEO, The Addis Group
“Jon Picoult did an excellent job of relating the content of his customer experience workshop not just to our industry, but to our company. His material, along with comparatives to well-known organizations, really had an impact on our team. I have no doubt the time we invested in the program will make us a better company.”
Gary Berger President and CEO, HMS Insurance Associates
“Jon Picoult has a unique style that blends front-line and executive know-how with highly proficient customer satisfaction case studies. With an unassuming and direct approach, he is able to impart the wisdoms of customer experience in a way that hits home with a wide audience, from customer service representatives to senior management. Time with Jon is time well spent.”
Frank Memmo President & CEO, Andesa Services
“Jon Picoult is an excellent speaker who infuses his presentations with an energy that is contagious. He can simplify even the most complex subject matter, helping people focus on things that really make a difference. When you go to a Jon Picoult presentation, you don’t soon forget it.”
Anne Melissa Dowling Senior Vice President, Fortune 100 Financial Services Company
“As keynote speaker at our annual client forum, Jon delivered a powerful performance, wowing our audience with his passion, insight and energy. Jon’s business philosophy centers around impressing customers – and, boy, did he impress us. Every interaction we had with Jon exceeded our expectations and left us delighted.”
Rich Yeni Vice President, Business Development Andesa Services
“Jon Picoult delivers the one-two punch you hope every speaker will land – original material combined with palpable passion. Jon closed our TEDx event and left the audience uplifted and ready for action. I highly recommend Jon to open, close or present anywhere within your agenda where you desire to stimulate your audience's minds and senses.”
Carol A. Harnett Co-Chair & Host, TEDx Conference
“Jon Picoult provides keynote content that is both entertaining and practical. While many speakers can engage during the presentation, it isn't often that you are still thinking about – and, more importantly, changing your behavior – after a keynote. Jon inspires this change and provides the tools to implement it.”
Jennifer Keohane Business Outreach Librarian, Connecticut Public Library
“Jon Picoult’s presentation to our organization was insightful, motivational and a lot of fun. He tailored his program perfectly to meet the needs of our audience and we truly hope to have him back sometime in the not too distant future.”
Deb Erickson Chapter President, Staffing Management Association
“Jon Picoult's presentation at our conference was lively, informative and humorous. Our audience enjoyed his insight on understanding your customer, nailing the basics, delivering pleasant surprises and more. In fact, ten minutes into the talk I wished my entire department had been there!”
Adrianne Nelson Director, Membership Services Staffing Industry Analysts
“Jon Picoult delivered an exceptional presentation to our organization. From service to branding to hiring, Jon shared his insights with wit, humor and striking intelligence. Our audience rated Jon a ‘speaker extraordinaire’ and emerged from his talk energized and driven.”
Judith R. Rosenthal Program Facilitator, JETS Job Network
“Thank you for the presentation you so eloquently delivered this morning to our clients. Our audience was a very senior group of business leaders who are very discriminating consumers. The feedback I have received from my clients was exceptional.”
Anthony Avallone Managing Director, Reitman Personnel
“Thank you for both an extremely impressive and enjoyable presentation last night! I have not attended a presentation directly related to my area of expertise as impressive as yours in a long time, if ever.”
Judy Goldberg Chapter Board Member, Society For Human Resource Management
“In a keynote presentation during the Insurance Marketing & Communications Association’s Annual Meeting, Jon Picoult offered practical, insightful advice on delivering effective communications to our customers and keeping them tuned in. He is a lively, dynamic speaker who really takes the time to understand his audience and address their concerns.”
Linda Collins Executive Vice President, Insurance Marketing & Communications Association
“Jon Picoult’s dynamic and engaging presentation inspired our members to rethink how we treat job applicants. Many of our members commented that Jon’s presentation and delivery was as good or better than those they experience at major national conferences.”
Stuart Sidle Chapter President, Society For Human Resource Management