Capitalizing on Cognitive Fluency

People crave simplicity. Are your customer and employee communications delivering it?

I was recently invited to be a guest blogger for The Grossman Group, a consultancy that specializes in strategic leadership and internal communications.


On their “leadercommunicator” blog, I describe how businesses can capitalize on the concept of cognitive fluency to structure communications that will make consumers tune your firm in…  and everybody else out.


Given their malleable nature, communications (e.g., marketing material, sales presentations, customer statements, employee memos, etc.) present a unique opportunity to make an immediate and positive impact on customer and employee loyalty.  Read The Grossman Group blog entry to learn more.

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