It was the day Netflix customers saw red – July 12, 2011. That’s when the company announced a series of changes, including an increase in prices and a spin-off of its DVD rental business.
Customers revolted against the moves, and Netflix employees weren’t too happy about it, either. Within three months, the firm lost nearly a million customers and saw its stock price plummet by over 75%.
What can your business learn from the Netflix debacle? Quite a lot – because change may not be easy, but lots of companies make it harder than it needs to be!
Watermark’s newest educational program – “Lessons From The Apocoflix” – will introduce your company leaders to key principles for successfully navigating customers and employees through significant change.
Learn more about Watermark’s educational offerings at our website.
Contact us to inquire about bringing the Apocoflix program to your organization.