A collection of practical tips and guidance, derived from our work helping organizations worldwide to enhance their customer experience.
In just a single week, Google gave us two memorable lessons about shaping brand experiences.
When you make a conscious choice to impress your customers, remarkable things can happen.
Ex-customers can tell you a lot about your business and how to improve it. But you’ve got to ask them.
One health insurer’s “Explanation of Benefits (EOB)” just got a little unfriendlier. If that was even possible.
Welcome Inductee #2 into the Customer Experience Hall of Shame.
Is your customer experience agenda all about Lean and Six Sigma? You’re missing something important.
Yes, you can share bad news with customers and still come out on top…
Welcome Inductee #1 into the Customer Experience Hall of Shame.
A major hotel chain rolls the dice with “random acts of generosity” to cultivate customer loyalty.
