With 2020 now half over, we took a look at which of this year’s posts have been most popular with our readers.
As you might have guessed, many of the top posts focus on how to deal with the challenges brought on by the Covid-19 pandemic and the resulting economic recession. There’s definitely great content on this list to help your organization weather that storm, in part by adjusting how you design and deliver the customer experience.
Without further ado, here are Watermark’s five most-read posts of the year (so far):
#5 — Three Tips For Strengthening Customer Loyalty During Difficult Times
How can a business weather a consumer crisis and come out even stronger on the other side? Hyundai Motors did it during the Great Recession, and their feat offers important lessons that other companies would be wise to follow.
#4 — Recession-Proof Your Business With A Great Customer Experience
It’s official: The longest economic expansion in American history came to an end in February. How can businesses best weather the current recession? Data from the last downturn offers some important clues.
#3 — Seven Ways To Make Your Online Virtual Conference Successful
Covid-19 has upended many companies’ plans to hold in-person events, be it large conferences or small professional development programs. Many firms are exploring online, virtual alternatives — but the keys to conducting a successful online event are a bit different than those for an in-person one.
#2 — What Every CEO Can Learn From A Crooked Lampshade
Why do legendary brands like Nordstrom, Krispy Kreme and Starbucks obsess over minor details in their customer experience? It’s because these companies have an appreciation for what Watermark founder Jon Picoult calls the “Lampshade Effect.”
#1 — The True Value Of Net Promoter, Revealed
Net Promoter, a widely-used metric for customer experience quality, has its fair share of critics. But those who pan the measure are overlooking one of its greatest (if not widely discussed) benefits — and it’s something that has special significance these days, when so many people are in a position of pandemic-induced vulnerability.
Like these articles? View the WaterRemarks blog to see more like them. And, if you’re looking to create a customer experience that sets your business apart from the rest, be sure to explore Watermark’s services, or start a conversation by contacting us.